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2023-2024 Academic Catalog

MKT 120 Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. This course is also available through the Virtual Learning Community (VLC).

Credits

3

Class

3

Lab

0

Clinical

0

Corequisite

None

Offered

SU

Notes